This video is a submission for a Doritos contest. The contest involves brainstorming a new flavour and making an ad for it. The winner’s flavour and ad will be used in the new campaign!!! Many organizations are coming to terms with the rise of the internet and the freedom that comes with it. Online ad campaigns are getting more popular everyday – companies are finally understanding why their advertising on television and in newspapers is becoming less effective. With the rise of online advertising, there has been a rise of contests involving more than entering your name on a ballot. Now that people can create their own videos, blogs, etc on the internet, people have more freedom to show their creative side. Because of this, many companies have done the same as Doritos. They have started contests on YouTube and other websites involving the use of creativity. The number of video submissions for contests, or video-related contests have gone up increasingly thanks to how easy it is to do it. Even teachers are giving more and more assignments involving music and video technology. Ten years ago – heck, even five – video assignments such as the one Strangelove gave our class as a midterm project were a RARITY. Now, if you take a look on YouTube, there are tons of videos done for classes, all the way down to elementary school.
Doritos’ contest is extremely creative, and with all these imaginative people sending in their ideas, they are definitely saving money on advertising – be it brainstormers, ad writers, producers, directors, etc. These contestants are literally handing Doritos already made commercials, more or less ready to put on television.
I would like to note that Doritos submissions are sent to an email or personal website. Of course they make their way onto YouTube, but which videos don’t? Another big contest person on YouTube is Miley Cyrus. Apparently she has video contests on YouTube, I’m not sure what the details are. And no, I am not a fan of Miley Cyrus, I just came across it on YouTube.
